The Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
by Bernd H. Schmitt
ISBN 13: 9780471237747
Format: Hardcover (288 pages) Publisher: John Wiley & Sons Published: 25 Feb 2003
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Experiential Marketing
ISBN 13: 9780684854236
Format: Hardcover (256 pages) Publisher: Free Press Published: 04 Jan 2000